ALDI GROCERY STORE

Targeting a southern California and Texas market means you meet shoppers where they are and develop creative and copy in Spanish and English.

To stay relevant in the social space, a new social strategy was developed. This included the introduction to video content, with different pillars that connected to the audience, while highlighting the range of products per quarter.

THE RESULT
Increased engagement was achieved when concepts focused on multicultural insights, delivered through dynamic content.