The Adventures of Baby Billy Bella Bear

Parents love the screen break. Kids love the adventure. A podcast of short stories written as a tribute to the real life adventures of a girl and her best friend, Bella the Chihuahua.

Each story includes a valuable lesson for children to learn and for families to share.

Making content around the book sparked an opportunity to resonate with dog lovers who shared a special bond with their “furbaby”.

Since the book was self-published, highlighting local shops where the book was sold was another part of the strategy - to engage the “buy local” community.

THE RESULT
Features on local TV programs, book readings at historical San Antonio landmarks, and a community of book and dog lovers that felt the cultural connection to a beloved food and the importance of family time…yes, which includes the family pet.